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Fohr | James Nord: Influencers? Or Amabassadors?

Updated: Dec 2, 2022

This is the cover for the Authentic Avenue podcast episode featuring James Nord, Founder  of Fohr, and host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

Recently, I mentioned on this show and social (links below) that I wanted to learn more about the world of influencers. Recently, I launched that series with Alex Mack from Dyson; here's that show if you want to hear more. From it, I learned that "noise of influencer tech" was a perceived pain point. To learn more about it, I tapped on the shoulder of an influencer tech pioneer.

James Nord founded Fohr, which Nord calls "quite simply the finest influencer marketing company on God's green earth," in 2012. This makes Fohr one of, if not the first influencer marketing platforms in existence. But James is now noticing a world creeping in beyond that of influencers -- that of ambassadors.

How is that different? And how do you get ambassador marketing right? (James has actual rules for it.) Find out on today's Authentic Avenue podcast episode.

You can also learn more about Fohr's take on it here:


LinkedIn (Authentic Avenue):

Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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