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Bud Light Seltzer | Conor Mason: New Year, New Beer?

Updated: Dec 2, 2022

This is the Authentic Avenue podcast episode featuring Conor Mason, Sr. Director of Bud Light Seltzer, and host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

2021 is upon us, and that means: New Year, New...Beer? At least that's what our premiere guest would perhaps like to see.

Conor Mason is the subject of today's show. At just 28 years of age, he's risen the ranks within Anheuser-Busch (check out my interview with the highest rank, Marcel Marcondes, at this link) to become Sr. Director over Bud Light Seltzer. Seltzer in general has been flying high over the past few years, and Conor now manages to drive it forward for the largest name in beer.

So, how do you do that? How do you stay culturally relevant and fresh in an emerging category while marrying with a household name in an established one? You'll find out today in our 2021 debut with Conor Mason.


LinkedIn (Authentic Avenue):

Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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