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Dyson | Alex Mack: How To Not Suck at Being an Influencer | Influencer Focus

Updated: Dec 2, 2022

This is the cover for the Authentic Avenue podcast episode with Alex Mack at Dyson and host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

How do you break into the influencer world? As a brand, how do you best leverage them?

This episode is the first of hopefully many within Authentic Avenue in which I dive into the world of influencers and the people within brands who manage that function directly.

Today, I learn more about this particular avenue through the perspective of Dyson and Alex Mack. Alex is an Associate Communications Manager at the consumer tech brand, and he launched its influencer program. We chat about that journey, what he foresees for Dyson going forward, as well as how to navigate the noise of influencer tech.

Learn more about Alex's journey at Dyson here:


LinkedIn (Authentic Avenue):

Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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