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Kyutee and ThirdLove | Arah Sims and Heidi Zak: A Positive (TL) Effect

Updated: Dec 2, 2022

This is the cover for the Authentic Avenue podcast episode featuring Arah Sims, CEO of Kyutee, with Heidi Zak, Founder and CEO of ThirdLove, and host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

Today I have a double feature for the show: two fantastic founders & CEOs coming together for a partnership benefiting businesses run by females of color.

On this episode you'll meet Heidi Zak, the founder & CEO of ThirdLove, the third largest e-commerce intimates apparel brand in the U.S. The brand has launched a program called “The TL Effect,” created to encourage and support early-stage consumer-focused companies run by female entrepreneurs of color. You'll also meet Arah Sims, Founder and CEO of Kyütee Beauty, who is the winning recipient of its first grant.

It's a pleasure to be able to feature this blossoming partnership -- this host hopes more programs like the TL Effect are launched by brands in the future, especially ones aimed at directly supporting businesses owned by females and entrepreneurs of color.

Learn more about the TL Effect:

Check out Kyutee:

Check out ThirdLove:


LinkedIn (Authentic Avenue):

Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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