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Pet Plate | Renaldo Webb and Gertrude Allen: Vetted by Vets

Updated: Dec 2, 2022

This is the cover for the Authentic Avenue podcast episode with Renaldo Webb (founder of Pet Plate), Gertrude Allen (CEO of Pet Plate), and host Adam Conner.

The theme for today is Old Dog…New Branding. Tricks. Well. maybe both. You get the idea. Onward with today’s Authentic Avenue.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

Pet Plate: carefully-crafted canine cuisine vetted by vets.

Today, you’ll meet founder Renaldo Webb and CEO Gertrude Allen. You’ll learn about how Renaldo’s frustrating findings within food factories forced him to this founding, and how Gertrude has stewarded the brand forward since her joining, which includes a brand refresh which just launched this week.

I think you’ll find that, despite the positive strides Pet Plate and others have made in this space, there’s still a lot of room for future improvement broadly in the industry.

As for the present, I hope you enjoy as I get real with Pet Plate through Renaldo Webb and Gertrude Allen.

Check out Pet Plate's new look:


Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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