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Rakuten | Dana Marineau: How to Change Consumer Behavior

Updated: Dec 2, 2022

This is the Authentic Avenue podcast episode featuring Dana Marineau, Chief Marketing Officer of Rakuten, with host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

What if I told you there was a company out there that's basically Google plus Amazon plus Verizon plus Kaiser combined?

Would you be surprised to learn it's right here in the US? Well it is -- just not in that form. Yet.

Let's learn more about it on this Authentic Avenue.

Rakuten. An ecommerce company that pays you cash back to do your usual shopping.

Dana Marineau is the Chief Marketing Officer for Rakuten Rewards. In her first year at the newly rebranded company (it was previously eBates), she's committed her tenure to changing consumer shopping behavior.

The task is a large one: make Rakuten the very first thing consumers think about when they shop for what they love.

Today, we talk about how she plans to do that for the online retailer (with over 3000 stores, by the way! See everything you can get on Rakuten here).

Dana also gives a book recommendation! Here's where you can find your own copy of Radical Candor by Kim Scott:


LinkedIn (Authentic Avenue):

Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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