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Rival | Dan Parise: How to Authentically Combine Live and Virtual Sport

Updated: Dec 2, 2022

This is the Authentic Avenue podcast episode featuring Dana Marineau, Chief Marketing Officer of Rakuten, with host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

Today: how to bring together the worlds of real and virtual sport -- plus, how to bring brands into the fold.

My conversation today is with Dan Parise. Dan is about a year into his role as the Chief Marketing Officer of Rival, which is a B2B enterprise solution creating community through gaming and interactive experiences.

Now when I think of video games, my mind doesn't immediately jump to the B2B world, and it's possible that yours doesn't either. But the truth is: brands are trying to jump into this world at the same time as traditional sporting orgs. And this makes for incredibly interesting business opportunities. What's more: Dan himself is not a life-long gamer -- so it feels very much like everyone is learning together.

Today, you'll learn right along with us, especially when it comes to how to authentically combine the three entities into a common channel -- one which has only been mainstream-popular for a couple of years.

By the way, here's the story about Stevenage I'd mentioned: It's worth mentioning that Fernando Machado, who was previously CMO over RBI here in the US (which owns Burger King in NA), has moved into the gaming world himself via a move to become CMO of Activision Blizzard. Perhaps we'll have a pod about it soon!


FULL TRANSCRIPT BELOW: (powered by AI; 100% accuracy not guaranteed; provided by Descript)

Adam Conner: [00:00:00] On today's show, we bring together the traditional and the E sports worlds. How will you're going to have to find out on this Authentic Avenue.

Rival: a solution and platform, which brings together the virtual and the actual in the world of sports and games. My guest today is their chief marketing officer. Dan Parise. Dan has years and years of experience in both the brand and traditional sports world. But this over the last year has been his newest foray.

How do you elegantly and authentically. White label some e-sports infrastructure for those traditional sports orgs in brands that are trying to break into the same world themselves. E-sports and gaming is still a relatively new industry, at least by popularity's measure. And Dan lets us in on how he's learning, just like everybody else and hoping to create some authentic experiences.

And interactions along the way. It's also a world. I really like because I'm a recreational gamer. I'm not very good, but I love hearing about the business side. And Dan has plenty of that. I'll also mentioned that he was a recommendation from a previous guest here. New Balance's Chris Davis. So I knew it was going to be a good chat from the start.

And Dan proved it. Let's prove it to you now I'll step away and let you hear it. So sit back, relax, turn off that X-Box and listen in. As I get real with rival and Dan Parise. Hey, Dan, how you doing?

Dan Parise: [00:01:29] Good, Adam, how are you?

Adam Conner: [00:01:31] Doing well, good to talk to you. This space is something that I am quite interested in only because, well, not only because, but primarily because I've been super interesting in, in, in the, in the gaming world, recreationally professional game or anything.

But I love doing it. I don't have too much time to do it, but I love it. I'm not great at video games. I just love it time on it. So addictive. And the first one that I really sunk a lot of time into was during college was FIFA. And now I see that would rival is doing, is working with a lot of real world sports orgs.

And I know that that's part of it. Of course, we'll talk about that, but this, as I understand it, rival. Brings and I'm going to, I'm going to bastardize this, so I hope you can help me explain it. And then I want to learn about your journey to joining rival essentially like white label e-sports infrastructure for traditional sporting organizations.

That's how I've, as I've gone through research and talk with you a little bit. That's how I interpret it. And you work with some pretty incredible, uh, sporting clubs across hockey and basketball and soccer, and so many others. Why was this the right next step for you right now? It's obviously a hot space, but I want to know more of your personal story because you joined roughly just almost a year ago, but prior to that, yet, plenty of experience in traditional sports.

Why go virtual?

Dan Parise: [00:02:51] Yeah, absolutely. So a good question. I mean, you, you got, you know, you got the, uh, the explanation of rival pretty well down. Uh, we are a, a white label enterprise solution. Um, for organizations and brands. So not just teams and professional sports organizations, but really brands, media, any organization that has a fan base or consumer base.

To engage with the massive global audience of gaming and e-sports, and then we can talk about this, you know, a little bit down the road, but you know, there's, our platform is definitely more of a gaming platform then. Sort of traditional e-sports. Um, talk about that difference. Um, but yeah, that is, that is rival.

In a nutshell, we basically offer, uh, organizations the ability to really manage their own gaming community, um, in a 365 day type of way, um, from a white label, you know, customized solution perspective. Um, and we are lucky enough to, uh, over the last, you know, Seven to 10 months onboarded about 20 professional to over 20 professionals or sports organizations, uh, across NHL ML, um, NFL, uh, EPL, MLS, et cetera.

So, um, it's been a fun almost year, as you said, um, coming from the traditional sports, uh, marketing organism, uh, sports marketing space, excuse me. Um, and I've certainly learned a ton along the way. Um, So, you know, I'll tell you a little bit about my, the reason why I'm here in my store coming in. So I have spent my time, I have spent my entire career in traditional sports and entertainment marketing, both with a couple of agencies, uh, as well as on the team side, I actually was a marketing director for the Chicago fire, the last team for about four years.

And about last year around this time, you know, as the pandemic kind of set in, um, I was coming up on a decade at an agency called Scouts sports and entertainment, which is the sports marketing arm of horizon media. And I got a call about this company called rival, um, and what they were building from a technology platform perspective in the gaming and e-sports space and obviously being part of the traditional.

Sports marketing space, you know, was very familiar with the rise of gaming and e-sports, and, you know, although I am not really a gamer and didn't have like a ton of expertise necessarily in space, we had done a couple of deals with these sports teams and clearly it was a space that we were starting to get more active in.

Um, and, you know, as I explored the opportunity and did some homework on the competitive landscape, I really felt like I understood how organizations could leverage the technology to create their own game and communities, and really kind of make it a digital extension of their brand. And, you know, you mentioned at the top here that it's a lot, you know, a lot of our clients are professional sports organizations and that's true.

Um, and, and really, you know, I kind of looked at my experience in the traditional sports marketing space. And I said, this is a really interesting solution for, for a lot of sports organizations. Right. Because at the time, you know, they're trying to navigate the pandemic and answer questions like. How do I engage with, with my fan base in new ways and doesn't require butts in seats or live events and, you know, how do I take care of my corporate partners with new assets that are redundant to what they already have in their deals?

Uh, and I realized that this was really a kind of a perfect turnkey solution for them to accomplish both things. Um, so. You know, with that type of filter on, I made the decision to make the move because I really felt like there was something here, um, and you know, fast forward almost a year later and things are going on.

Adam Conner: [00:06:43] Yeah. That was going to be my next thing is like, how's it been then? Ridin' the wave, or...? What's good?

Dan Parise: [00:06:46] Yeah. No, it's been good. I, you know, I think it's been validating on a lot of ways for me personally, because I did. Yeah, I expected that the teams would listen to, um, you know, what this could do for their business and have a lot of interest in, cause I think a lot of sports teams, Adam, like they were sitting there thinking, you know, we know you need to do something in this space.

Right. But you know, I don't know how to do it, or I don't have the resources to commit to it right now. And we had this story that we could go to these teams and pull on the traditional sports marketing experiences of executives like myself and others on the executive team that have joined, which is another kind of key aspect of this company that I really like is that we didn't come in as.

You know, folks with a ton of gaming experience, we came in with, with people on the, on the, you know, brand experience and media experience and traditional sports marketing experience and came in and started kind of speaking the language of, uh, you know, some of our partners and really explaining kind of what this could do for their, for their brands.

So it's been validating, it's been really good. It's, you know, like any, you know, startups or early day companies, it's been a, it's been a grind and it's been, um, you know, you, you sometimes. Make mistakes, and then you quickly get better because of them. Um, and all of that's been really rewarding. I think along the way.

Adam Conner: [00:08:08] That side of it, I can completely relate to building something new, learning along the way.

You've done it a couple of times in my time doing it right now. But what is particularly interesting here is what you just said about the background in. Gaming. You said yourself, you're not really a gamer. You got a hell of a lot of experience with regards to traditional sports. My guess is that many of your colleagues have the same.

And that makes me wonder how you are learning almost in lockstep with how brands are learning, how to get in here. Obviously you're doing it as the CMO of a company that provides that experience and platform for them, but what I believe and what I've observed. Is that many, many brands approaches to gaming artists sort of, um, fit it into the way that they've just done other things and those other things I, you know, there are plenty of marketing playbooks for different occasions and channels, but those channels have all existed for a long, long time.

And in terms of mainstream e-sports popularity, I would say that we are maybe three years into it, maybe four years into it seriously. Um, having seen it from pre that time and post that time. So given the fact that you bring in that traditional knowledge in, but you're in a brand new space with not too much personal history and it, how are you helping those traditional sports org or those brands write new playbooks?

Dan Parise: [00:09:46] Yeah, absolutely. So, you know, one of the things that we are trying to do is work with our clients in ways where again, this just becomes an extension of their, of their brand. And so it becomes an authentic play for them to look at their fan base or their consumers and say, you know what, you know, 50% of my fans or consumers are playing video games.

Casually. Anyway, this is one of those areas where, you know, I, I w I want to delineate a little bit between kind of your traditional e-sports and gaming in general. Right? So our e-sports is really sort of that professional tip of the industry, right? It's the, the gamers who are out there competing on.

Teams in different franchises at the highest level of competitive e-sports and competitive gaming. And then everybody else, you know, people like yourself as an example, you know, you're playing games, right. Connecting with other people and, and, you know, playing some games over the weekends and staying in touch with friends, just in a casual basis and really sort of what our platform does is allows those organizations who, who have a families that are already doing these things casually.

To provide an environment in the community for them to, you know, to join in, to actually generate rewards, uh, you know, and, and experiences and prizes, you know, that are relevant to that team that those people are passionate about. Um, and do so in kind of an organic way. Right. And the other thing about this is that there are lots of players on these teams that we're working with that are also, you know, gamers, right?

So there's that connective. Tie there that, that makes this in organic way, in an authentic way for these teams to really, um, you know, engage with their fan base in a new type of way. Um, and from the perspective of the experience in this space, luckily, you know, we do have some executives that have traditional industry experience.

Uh, Paul Brewer, our CRO actually came to us from. ESL over the last six years, you know, obviously a giant player in the space. And so we're working with our clients to say, Hey, look, this is supposed to be an extension of your brand. It's your fan base, the new way to engage with them. And we are working with them to make this authentic for them.

Right. So we're a B2B company. Yeah. Or you can say we're a B to B to C solution. If you will. Right. We exist to connect our partners in the, into the gaming world and enable them to grow their own communities. And so we're helping them to do that, but each one sort of manifests itself in its own way. Right.

There are some. Partners that want to, you know, just do programming that is easy for everyone, or maybe only this, the game that's endemic to their brand, like, like an EPL team doing, you know, FIFA only, or, or something like that. And then there are other brands and clients that want to branch out and do things that, you know, speak to a little bit more edgy genres, et cetera.

So it definitely manifests itself in a lot of different ways. Um, and we're there to try and help. Our clients do it in a way that's authentic for their families.

Adam Conner: [00:13:04] I'm glad to hear you use that a word a lot. That's the one that I enjoy. Thank you for, uh, for drawing it back there. Certainly we'll talk about that in a little bit, especially as we round out, because I do like to collect these sorts of definitions and manifestations of that word.

As I build this catalog of perspectives out. And this is a niche in which I'm particularly interested. So I will touch on that again. But what I'll ask before that is something related to the recent, which is that e-sports, as you've undoubtedly taken notice of over your time at rival has absolutely exploded.

Now pandemic helps with that, right? I, for example, I'm a big NASCAR fan. It doesn't happen often. Like there aren't too many NASCAR fans that are also involved in this like heavy marketing world, unless they're like in that sport, but. They were, for example, the first one to not only go back to live events, which, you know, say what you all about it that, but also the first to go, uh, fully virtual and have all of its participants actually go virtual with them.

It doesn't hurt that. It's a really good replication of the real world product, but regardless other sports followed a little bit. But certainly the e-sports verticals of those businesses took off because what were people doing other than like playing video games, especially if they're in a certain cohorts and demographic, right?

You probably saw that rocket. I saw that rocket now we're in 21. Jabs are going into arms are starting to crest this wave a little bit. What do you foresee for the balance of this year? Whether it be in keeping momentum or continuing to build on the momentum that you saw last year.

Dan Parise: [00:14:41] Right. Yeah. So a couple of things, um, first is kind of going back to my point before about e-sports and gaming.

I think that certainly in 2020, because of the pandemic, you saw a massive surge of global gaming revenue because people were at home during the pandemic, looking for ways to stay connected socially and pass the time. And, and you know, the, the e-sports teams of the world, however, They actually like didn't necessarily, you know, grow quite as much as, you know, the rest of the video gaming industry did.

And primarily it's because a lot of those e-sports franchises also rely heavily on. Live events. And a lot of those events went, went virtual, um, or a lot of game titles and know traditional e-sports actually didn't run tournaments for a long time. So you had a lot of loss of revenue and ticket sales and merchandise, and sort of even viewership of some e-sports went down a little bit and you know, there's a lot of different reasons you could potentially point to, but, you know, live events.

Certainly help generate excitement. Right? For, for, for any sport. Even if you just look at the traditional, you know, big four sports and et cetera, like those viewership of those broadcasts in the back half of 2020, we actually struggled significant that it wasn't as good of a product without fans in the stands.

And again, there's a little bit of a disconnect with not having like live fans at those events that, that actually affected viewership as well. So. E-sports from the professional ranks perspective, you know, it wasn't completely pandemic proof, I would say, but certainly what you saw. And I think what you referenced in terms of, you know, blowing up last year was you saw huge consumption.

Of video games and the publishers did well, you know, you had next gen consoles come out towards the end of the year. You had companies like Twitch and, you know, Facebook gaming and YouTube gaming. All of that consumption of that content was, was up and people were sitting around and playing video games.

And so from my perspective, what I saw. In 2020, even though, you know, like professional sports franchises, the e-sports franchises took a little bit of a hit because of the lack of live events. I think you saw a year of complete, you know, or of massive adoption, really of a lot of video games. Right. And I think that will help the e-sports you and the professional e-sports industry as it starts to come back at some of these live events started to come back and we're starting to see that.

Already, right. I think there were some announcements or recently over the last couple of weeks that, you know, some of these big live e-sports events are coming back. And I think that they're going to benefit right from a year of people, really engaging in a lot of video games, a lot of consumption. A lot of viewership of casual, you know, casual gaming.

Um, and I think that they will certainly, you know, start this kind of turn around a little bit towards the end of this year. It'll be interesting to watch, um, how that happens and how those east of those professional e-sports teams come back. Um, but what I like about the last year for us, if I can bring it back from a selfish perspective is that, you know, our platform is really supplemental to the.

You know, professional e-sports competitions, right? Like our platform is really focused on those casual and recreational gamers, right? Like the people like you and I rather to be talked about before they're playing games on the weekends and that's really supplemental to kind of what e-sports organizations are doing.

It's more participatory in nature. Um, and it's not really based on viewership. It's really based on participation and. Engagement. So from that perspective, seeing a here of 2020, having, you know, millions of people really throw themselves into video games and play a lot more. That for me is a really nice, um, thing to, to look at and to think about in terms of where our business could go in supporting that participatory, recreational apply.

Adam Conner: [00:19:04] That could be a completely great let's say avenue towards building. Your authentic connection with people and weekenders like me probably can benefit something. I don't know. I'm not going to benefit a lot of, a lot of skills on the, on the sticks there, but you know, there are certainly, there's certainly value to be discovered and to be manifested.

This is a good turn into a question. I like to ask a lot of people, but I'm really interested from you because it's just a relatively new world that we're in here seem to be at the center of it in terms of. Gosh, I'm not sure how to say it except to say like, you know, e-sports is kind of a gold rush and it seems like you're selling a shovel and that's great.

That's like what? That's kind of, that's what I would want to invest in. But at the same time, you gotta make these experiences. As you sit at the top authentic for the traditional org and the brands that wish to join and wish to get their name in there. I haven't seen that done super, super well yet, except for in a few cases.

For example, there is a small club. Out there in Europe called Steven and Jeff. See, I don't even know if I'm saying that correctly listeners. I'm not sure if you even know the club. It's not the biggest club out there, but they gained notoriety in the e-sports world because of the popularity I believe.

And I'm really simplifying this of their kit and burger king decided to put themselves on the kit and they became one of the most popular clubs to play with, or the shirts to play with. On FIFA. There was a lot of brand crime. I mean, like, you know, I, I don't play FIFA every day and I, I don't even play it that frequently right at the moment, but I know that story.

And maybe it's because I'm in the marketing world, I don't know, but an authentic way for burger king to step in, I'll say here between you and me, I think frankly, a little bit more authentic than like KFC making up a gaming org for like April fool's day or whatever it was. And I just thought burger can get a really good job.

Well, Come to find out Stevenage works with rival. Isn't that interesting?

Dan Parise: [00:21:01] I was wondering if you knew that or you were just like perfectly teeing me up for what I was going to say

Adam Conner: [00:21:07] a meatball for you here. I think, but essentially the question that I like to attach this to. So take that as an anecdote.

The question I'd like to ask is that, because I know that every brand is on a path to achieving their own authenticity. There are infinite avenues through which they can operationalize that and manifest it. I would like to know which. Or a few for rival. I know obviously like that's one like helping to bring those connections together.

And I also kinda want to know like what your, what your hand was in that. But generally speaking, you're helping brands do this in authentic ways. Like which ways in particular, or are there a couple of stories there because, um, that a work can take so many different turns and I want to know what yours are.

Dan Parise: [00:21:46] Yeah, absolutely. So, yeah, the, the Steven example is a good one. Um, they, you know, obviously got a lot of notoriety for that FIFA integration, and this is an example of the organization also saying, well, you know, how can I continue to kind of engage my fan base in this way? And they came to us and they actually have a community as the image community on the rival platform.

Um, and they run, you know, some, some regular tournaments and I've started to grow a community and they actually, you know, to kind of continue that tie with the, uh, authenticity of burger king they've, you know, Branded their community, the e-sports arena, and it's completely burger king branded. They own that whole thing.

So, you know, again, we look at this as like an extension of things that they were already doing, and that's the key authenticity, right? Is like, what, what are you doing that you can, that you can create some value, some additional value for your fans or your consumers. That for me is like, and this is not even a gaming thing.

This has been my whole career. Right. Well, I think about sponsorships. And how to activate sponsorships. Uh, the key to activating sponsorships is working with your partners that you're sponsoring and providing value to their fan base in a way that that fits your brand. That's authentic to your brand, right?

And if you're not providing value for your fan base in some sort of way, then, you know, you're just kinda doing a logo, slap and a logo slap isn't necessarily, you know, the, in my opinion, uh, the right way to go about it. No, that's objective subjectively the wrong way. Exactly. Um, so to the Steven is pointing me mean the way that we are, you know, like I mentioned, we're a B2B solution, so we're all about trying to figure out how to work with our partners.

To make this experience authentic for them and connecting their, their fan base. And so like on the organizational side, you know, I mentioned this like a large percentage of their fans are already playing video games. There are some of their. Um, players are playing video games, right? So there's a way to create this community and to reward them in a way that's providing value to them.

And you mentioned authenticity within gaming from a brand perspective, there is hesitancy for brands to come into the gaming and e-sports space still. Well, mostly non-endemic brands, but there's still that hesitancy. And that's primarily because, you know, for years and years I would go to these sports marketing conferences and all, anybody would talk about in the gaming segments and the e-sports segments of these conferences is that, well, brands can't get into the space because you know, gamers are going to sniff them out for being non authentic within the space.

And there was really, like, I felt like brands were scared to get in this space because they would be rejected. By, you know, this group of people who would see them, you know, just trying to take advantage of a growing space and not doing so. Not that the quiet. So what I tell teams all the time. So when I talk to them, is that look, it's highly likely that some of your corporate partners have wanted to try something in gaming, but they're hesitant to do so.

However, if you can offer up a way for that partner to dip their toe into the space, through you and through your long standing partnership. Yeah, because you've created this community for your fan base. Now they're doing something with you as a partner that is authentic already. Like they're already a part.

Right. And then you're allowing them to do something to get more engaged with that fan base. And they'll look at that and say, huh, that's interesting. That doesn't mean necessarily coming into the space and trying to do something that's disparate from, you know, from, from the rest of my marketing, this is something that I'm actually doing as an activation onto my partnership, you know, with a Stevenage or with an acid Dola or a Detroit pistons or whatever it may be.

Right. Um, so for me, it really comes down to focusing rival authenticity, uh, being, you know, Being there to help our partners create those connections. It's really about them and not us. Um, and it's really about them trying to figure out a way to provide value for their fan base, to doing things like this.

Adam Conner: [00:25:58] That's a good way to think about it. Um, how do you create specific value? It's like a, I mean, it's just like anything else, but you say. Quite quite rightly that yeah, the, the brand slap is not the right way to do it. Everybody's going to have their own unique way. And that's the heart of what I pursue here is that everybody's got their own unique way to make their authentic path shine through.

And actually the way that I round these out is to ask the leaders that I get the pleasure of talking to, like how, and how's a big word, right? It's a tough question that actually this last questions could be pretty big. But it's simply advice-based because you've been here for about a year, but you have a long, long history of acting in this world and finding the right path forward for all sorts of brands, not just rival.

So I'd like to close by asking you for that advice. And that advice is what advice can you give to our listeners on how to find their brain's personal truth and their own avenues to authenticity reason being. Some listeners are big marketing leaders. Like you, some are brain builders and they're trying to grow and learn and emulate your journey.

So as we close, what advice might you give to them?

Dan Parise: [00:27:01] Yeah, for me, I think it's, I go through every day trying to think about how we stay focused on, on kind of our core business values and not try and meander into something that we're not. Okay. And so, as I talk about. Being this beauty solution right now, that's what we're focused on.

We're focused on our, on our clients and we're not trying to be something that we are not. Um, we talked about the difference between sort of participation and engagement and viewership. Our platform is not like, you know, our platform is not Twitch. It's not like a viewership vehicle. Right. We are focused on those casual recreational gamers, uh, and.

Allowing them to participate and to compete against each other in that recreational way and not on like the top tier, you know, competitive gamers that are, that are out there. Um, and not, um, trying to drive viewership to, you know, the viewers should, people want to, people don't want to watch you play at them.

Right. They don't want to watch it. They certainly don't want to watch. They want to watch professionals do it. And that's not what we're about. So yeah. So I, I think it's, it's focused for me. It's, you know, identifying what you stand for than it is for us. It's. You know, trying to help our partners be authentic in the space, you know, community building, right?

Like your fans are out there, they're doing this already. How are you providing them value? Um, in, in getting leveraging the fact that they already are doing these things and providing them value within your own world. Um, and let's not try and be something that we're not, let's not try and say that we are, you know, a, uh, a professional.

You know, um, company when we're more of a, an actual gaming company. Um, and then the other thing I would say is, you know, because we I've talked a lot about POS as a company and our real authenticity being, working with the partners to figure out for them to provide them with that Authentic Avenue, if you will, to their, to their customer base, through gaming.

We got to listen, you know, we have to try and live that from, from the ground up and, and sort of, you know, listen to our clients and understand how we evolve as platform to enable them to accomplish those goals. And so I think, you know, one of the cool things about being part of this growing company is that we have been able to take feedback from clients on an everyday basis.

And evolve the platform and improve it significantly in a very short period of time, based on what our partners are coming back in the insane. And I think that's a super important aspect of, of what we're about is, you know, if this is all about, you know, Connect being that connector. Right. And being that ability for our partners to really leverage the power of this space that we need to be listeners to, um, and really, really need to engage with our partners and figure out what's going to allow them to do that in a successful way.

So, you know, there's a lot in there, but for me, like it comes down to. Focus on trying to be something, uh, or trying not to be something that you're not, uh, uh, you know, and focusing on what those core values are. I think it's pretty clear, you know, look, it could change over time potentially, right? Like we.

We could, we're very early in this journey and we may find that our, our partners want more of things in certain areas. And maybe that makes sense to grow out. But for right now, we're, we're very focused on the community growth and build for our partners and enabling them to do that.

Adam Conner: [00:30:48] And I hope you continue to do that because this world is only going to grow and, you know, Even way, way down the line in the future, they could certainly maybe mesh in some way, obviously that's way, way down the line.

That's like I'm talking, talking like, I don't know, 2100, but anyway, it has been really great to learn about this world specifically from you in this scope, because this is a scope that I know a little bit more than like how to game. Well, this is what I can understand a little bit better. And so for helping me understand that better and shedding light on.

Uh, how you are bringing together the traditional and the virtual. Um, Dan, I can't thank you enough for joining. Thanks for sharing with us.

Dan Parise: [00:31:29] Absolutely. I really appreciate the opportunity to be on and it was, uh, it was great chatting with you.

Adam Conner: [00:31:35] It's worth noting as an end cap to that Stevenage story, that the CMO of the overarching brand that includes Burger King here in the U S recently moved to another CMO role at Activision Blizzard seems a fitting next step.

And hopefully we have Fernando on the show soon, but for now, Thank you, Dan, for joining us, sharing a little bit of your story and thanks to you, the listener for tuning in. If you want to stay connected. LinkedIn, Adam Conner and Authentic Avenue, both is where we post content. And of course you can subscribe across podcast directories and write me via email:

Dot com let me know what you think of the show and how I could be helpful with you in terms of building out a podcast as an authentic content lane, I've done it a whole bunch of different ways, and I have plenty of expertise to share. Regardless. You're going to hear from me again real soon about how another brand and person carves their own avenues to authenticity until that point.

I'm Adam Conner signing off here and saying, until I get real again with you, thanks for taking a walk with me down Authentic Avenue.


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Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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