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Tecovas | Paul Hedrick: We Shoot You Straight

Updated: Dec 2, 2022

This is the cover for the Authentic Avenue podcast episode featuring Paul Hedrick, Founder & CEO of Tecovas, and host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

The cowboy boot: an American staple known for its durability and worn by some of the more "real" people you'll meet in this country. Today on Authentic Avenue, I've got a founder who, like the wearers of the boots his brand produces, promises to shoot me (and us) straight.

Paul Hedrick is the founder and CEO of Tecovas, and today he shares not only why he founded a western boot and accessories brand specifically, but why he felt that he must be the specific individual to do it. We also talk about how he makes sure his company shoots people straight every day, as well as a few tips on how the prospective brand-builder may find their North Star.



LinkedIn (Authentic Avenue):

Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:

Other sounds by cjfilmmaker ( licensed under Creative Commons Attribution 3.0 Unported (CC BY 3.0) (


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