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Who Gives a Crap | Danny Alexander: Bold Commitments to Product and Purpose over Profit

Updated: Dec 2, 2022

This is the Authentic Avenue podcast episode featuring Danny Alexander from Who Gives a Crap, with host Adam Conner.

This is a link you can use to find Authentic Avenue, a marketing podcast hosted by Adam Conner, on Apple Podcasts. Remember to subscribe, rate, and review!

Here's a title I never thought I'd interview: the Chief of PP.

You got that right. And for a toilet paper brand, no less.

Of course, that's just wordplay. (And the guest gave me the green light to use it, so, even better.)

Today my guest is Danny Alexander, the Co-Founder and Chief of Product & Purpose (see what I mean) for Who Gives a Crap (see what I mean!!!), the toilet paper brand which builds toilets rather than break them down.

Our conversation spans the creation of the brand, as well as why Danny finds it so important to donate half of its profits to build toilets all around the world.

You can learn more about everything Danny does here:


LinkedIn (Authentic Avenue):

Email Adam at

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link:


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